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PhD Personal Statement Sample

Written by William P. Coming from a family who made a living running a small business in India, I have a keen interest in the Innovation and Entrepreneurship PhD programme at the Imperial College Business School, London. With a strong academic background and practical experience in international business, I am looking to take my education…

Integrating Artificial Intelligence into Industrial Marketing: Challenges, Benefits and Possible Ways Forward

Written by Russell W. Chapter 1. Introduction 1.1. Research Rationale The emergence of artificial intelligence (AI) has already created revolutionary changes in multiple spheres, including web development, design, and content creation (Chintalapati & Pandey, 2022). Based on Labib (2024), AI utilisation by marketers created six main trends, namely: AI-enhanced market dynamic strategies, psychosocial dynamic, AI…

The Role of Digital Economy in Digital Divide During the COVID-19 Pandemic: Consequences and Implications

1. Introduction The emergence of the digital economy has been considered one of the main drivers of the social, economic, and political transformation of society (Guo & Wan, 2022). This digital transformation has disrupted many fields and industries, resulting in the development of innovative products and services (Cheshmehzangi et al., 2022). E-commerce, on-demand and subscription-based…

Digital Maintenance Solutions in the Renewable Energy Sector: Implementation Barriers and Value Drivers

1. Introduction Over the past two decades, the availability and ubiquity of digital infrastructures contributed to the development of new technologies, producing a strong disruptive effect on industrial life in general and the value chain, in particular (Kuhn & Lucke, 2021). To remain competitive and increase their market share, many companies across industries leverage Industry…

The Role of Artificial Intelligence (AI) in the Disruption of the Financial Sector: Potential Marketing Implications

1. Research Title The title of this study is: ‘The role of artificial intelligence (AI) in the disruption of the financial sector: Potential marketing implications’. 2. Research Background AI is widely acknowledged to play an important role in the contemporary business world (Davenport & Ronanki, 2018). Various AI models, including machine learning, deep learning, decision…

Sample Essay: Sociocultural Barriers to Effective Team Building in the UAE’s Construction Industry

1. Introduction Although project success is attributed to a myriad of factors, the undeniable truth of project management is that projects are delivered by people (Ahady et al., 2017). The role of the effective project team, as well as team-building activities, is especially significant in the UAE’s construction industry where projects are associated with a…

Sample Essay: Blooms Taxonomy of Learning: The Implications for Virtual and Augmented Reality Classrooms

1. Introduction Bloom’s taxonomy of learning is considered one of the foundational concepts in the field of intellectual skills development and education (Sobral, 2021). It underwent multiple revisions and has been tested in practice for 70+ years, which makes it one of the best-studied frameworks in this sphere. With that being said, it has been…

Sample PhD Work: A Reflective Statement

Several weeks ago, I passed my Viva Voice and got my PhD, but I am still experiencing a real emotional high. It is very exciting and unusual to be referred to as ‘Dr.’, and it means a lot to me because it took so much to get to this point in my life. In this…

Sample Thesis: Evaluating the Impact of Job Demands and Job Resources on Work-Related Stress and Burnout in Ethnic Minority Employees

Proposed Research Topic The proposed topic for this study is: ‘Evaluating the impact of job demands and job resources on work-related stress and burnout in ethnic minority employees’. Rationale and Problem Statement Human resources are widely considered one of the main business assets that help in gaining and sustaining a competitive advantage (Nahrgang et al.,…

Sample Thesis: Introducing Modular Product Architecture for Consumer Behaviour and Organisational Performance: The Moderating Role of Sustainability – A Conceptual Framework

This study examines the relationship between modular product architecture and consumer behaviour and organisational performance. The moderating role of sustainability in this relationship is also investigated. The conceptual framework that demonstrates how these variables relate to each other is presented as follows. Figure 1: Conceptual Framework Source: Based on Qudrat-Ullah (2018, 114), Hankammer et al.…