Sample Paper
PhD Literature Review Sample: Climate Change Risk Assessment in Strategic Business Planning: Experience of Nigerian Agricultural Firms
1. Key Challenges of Climate Change Risk Assessments in Strategic Business Planning Strategic business planning is usually defined as the process where the vision of company leaders is transformed into practical goals and objectives for short-term, medium-term, and long-term perspectives (Ali et al., 2020; Dwikat et al., 2022; Omerkhil et al., 2020). These activities frequently…
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Written by Dr. Linda M Topic: Assessing the Impact of Training Programs on Employee Readiness for Digital Transformation Initiatives: A Case Study of a European Telecommunications Company Digital transformation initiatives have become both a necessity and a way of achieving sustainable competitive advantage for modern firms operating in innovative industries. At the same time, they…
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Written by Dr. William P Topic: The Role of Social Influence in Shaping Attitudes towards Smart Home Technologies: Analysis of Smart Speaker Adoption among UK Customers With smart devices becoming increasingly popular, firms creating them need a better understanding of customer motivations behind their purchases. As suggested by Rogers and other established theorists of innovation…
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Written by Dr. Sandra K Topic: Key Barriers to Increasing the Effectiveness of Online Learning for Adults: Expert Opinions from 5 EdTech Companies With online learning quickly becoming a lifelong necessity for the majority of modern workforce members, many company owners and human resource management specialists still possess highly diverse opinions regarding its perceived effectiveness…
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Written by Dr. William P Topic: Cross-Industry Study of Transformational Leadership Effectiveness in UK SMEs: The Impact on Work Performance This study aimed to provide a systematic review of transformational leadership’s effectiveness in US SMEs from multiple industries. While this instrument is broadly considered a superior alternative to all its counterparts, multiple publications from recent…
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Dr. Russell W Topic: Social Media Influencers’ Impact on Consumer Buying Behaviours in the Post-COVID Era: A Systematic Analysis Long-term lockdowns and evolving consumer tastes have substantially altered the marketing approaches of modern firms as shown by a wide range of analysed secondary literature. At the same time, the relative recency of these events limits…
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Written by Dr. Jason T Topic: The Impact of Artificial Intelligence on Cybersecurity in Medium-Sized Retail Firms: A Conceptual Framework This study sought to appraise the degree to which artificial intelligence (AI) could influence cybersecurity levels in medium-sized retail firms. The analysis was based on qualitative interviews with 12 information technology experts and 6 managers.…
Read MorePhD Literature Review: Behavioural Biases in Risk Perception During Systemic Crises: Lessons Learnt by UK SMEs During COVID-19
1. Behavioural Biases in Risk Perception Behavioural bias is usually defined as systematic deviations from rationality, where individuals’ decisions, behaviours, and perspectives are affected by predetermined beliefs and mental notions (Parveen et al., 2021; Quddoos et al., 2020; Rehan et al., 2021). They can be further subdivided into unconscious and conscious ones, as well as…
Read MorePhD Literature Review: AI-Enhanced Content Marketing: A Study of UK Consumers’ Engagement
1. Key Challenges of Consumer Engagement via Content Marketing Content marketing is presently considered one of the most effective pull-based strategies involving the development of long-term relationships with customers and ensuring superior engagement rates (Petrescu et al., 2022; Petrescu & Krishen, 2023; Raghulan & Jayanthi, 2024). As opposed to push-based methods, it is focused on…
Read MoreLiterature Review Sample: China’s Increasing Deterrence Capabilities: The Impact on Sino-American Relations and Regional Disputes
1. Deterrence Definitions and China’s Changing Deterrence Policies Deterrence is usually defined as an instrument of international relations preventing potential adversaries from attacking a country or engaging in aggressive actions against it (Michaels, 2024; Obradovic & Black, 2020; Weiner, 2023). This is achieved by instilling the fear of consequences or doubt through the demonstration of…
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