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Management PhD Abstract Samples

Written by Dr. William P Topic: Cross-Industry Study of Transformational Leadership Effectiveness in UK SMEs: The Impact on Work Performance This study aimed to provide a systematic review of transformational leadership’s effectiveness in US SMEs from multiple industries. While this instrument is broadly considered a superior alternative to all its counterparts, multiple publications from recent…

Marketing PhD Abstract Samples

Dr. Russell W Topic: Social Media Influencers’ Impact on Consumer Buying Behaviours in the Post-COVID Era: A Systematic Analysis Long-term lockdowns and evolving consumer tastes have substantially altered the marketing approaches of modern firms as shown by a wide range of analysed secondary literature. At the same time, the relative recency of these events limits…

Cybersecurity PhD Abstract Samples

Written by Dr. Jason T Topic: The Impact of Artificial Intelligence on Cybersecurity in Medium-Sized Retail Firms: A Conceptual Framework This study sought to appraise the degree to which artificial intelligence (AI) could influence cybersecurity levels in medium-sized retail firms. The analysis was based on qualitative interviews with 12 information technology experts and 6 managers.…

PhD Literature Review: Behavioural Biases in Risk Perception During Systemic Crises: Lessons Learnt by UK SMEs During COVID-19

1. Behavioural Biases in Risk Perception Behavioural bias is usually defined as systematic deviations from rationality, where individuals’ decisions, behaviours, and perspectives are affected by predetermined beliefs and mental notions (Parveen et al., 2021; Quddoos et al., 2020; Rehan et al., 2021). They can be further subdivided into unconscious and conscious ones, as well as…

PhD Literature Review: AI-Enhanced Content Marketing: A Study of UK Consumers’ Engagement

1. Key Challenges of Consumer Engagement via Content Marketing Content marketing is presently considered one of the most effective pull-based strategies involving the development of long-term relationships with customers and ensuring superior engagement rates (Petrescu et al., 2022; Petrescu & Krishen, 2023; Raghulan & Jayanthi, 2024). As opposed to push-based methods, it is focused on…

Literature Review Sample: China’s Increasing Deterrence Capabilities: The Impact on Sino-American Relations and Regional Disputes

1. Deterrence Definitions and China’s Changing Deterrence Policies Deterrence is usually defined as an instrument of international relations preventing potential adversaries from attacking a country or engaging in aggressive actions against it (Michaels, 2024; Obradovic & Black, 2020; Weiner, 2023). This is achieved by instilling the fear of consequences or doubt through the demonstration of…

PhD Literature Review Sample: Evaluating the Long-term Impact of Continuous Cybersecurity Education on Employee Behaviours in Eastern European SMEs

Theme 1: Understanding Human Behaviour in Cybersecurity The first theme exploring the cybersecurity behaviours of employees was primarily informed by the frameworks of Alsharida et al. (2023) and Lahcen et al. (2020) as discussed earlier in the Methodology section. In this aspect, awareness and knowledge levels served as one of the possible antecedents of further…

Sample Literature Review: The Impact of Cybersecurity Awareness Training on Employee Readiness for Combating Phishing Attacks in SMEs

1. Cybersecurity Awareness Training Cybersecurity awareness is generally defined as an understanding of risks associated with specific cyber threats and the best practices that can be applied to mitigate these risks (Catal et al., 2022; Desolda et al., 2021; Sadiq et al., 2021). The latter can include a wide variety of preventive measures, as well…

Sample PhD Abstracts

Abstract 1 – Global Finance Title: Digital currencies and their impact on the global financial stability: a banking sector perspective The purpose of this study is to examine the emergence of digital currencies and their impact on the global financial stability. The thesis reviews the theoretical and practical aspects of digital currencies including the central…

Sample PhD Proposal: The Effect of High-Performance Green HRM Practices on Work Engagement: A Mediating Role of Employees’ Psychological Predispositions Towards Environmental Sustainability

1. Introduction As shown by a number of studies, Human Resource Management (HRM) practices such as recruitment and selection, performance appraisal, training and development, compensation, employee participation in decision-making, and career planning can have a positive effect on employee engagement in various industries (Alam et al., 2024; Urbini et al., 2021). This concept is usually…