Author
The Impact of Psychological Distress Caused by the COVID-19 Pandemic on Consumer Preferences for Online Entertainment Content
Chapter 2: Literature Review 2.1. Psychological Distress and the COVID-19 Pandemic COVID-19 was a period characterised by the highest levels of uncertainty due ... Read more.
Thematic Analysis: The Perspectives of Artificial Intelligence Use for Tourist Destination Marketing in Eastern Europe: The Marketing Professionals’ Perspective
Written by Russel W. 1. The Use of Artificial Intelligence for Customer Communication The main theme emerging during the analysis was ‘the use of artificial i... Read more.
The Perspectives of Artificial Intelligence Use for Tourist Destination Marketing in Eastern Europe: The Marketing Professionals’ Perspective
Written by Russell W. 1. Introduction In qualitative studies, thematic analysis represents the most widespread method used for phenomenological research accordi... Read more.
Integrating Artificial Intelligence into Industrial Marketing: Challenges, Benefits and Possible Ways Forward
Written by Russell W. Chapter 1. Introduction 1.1. Research Rationale The emergence of artificial intelligence (AI) has already created revolutionary changes in... Read more.
The Role of Digital Economy in Digital Divide During the COVID-19 Pandemic: Consequences and Implications
1. Introduction The emergence of the digital economy has been considered one of the main drivers of the social, economic, and political transformation of societ... Read more.
Sample PhD Work: A Reflective Statement
Several weeks ago, I passed my Viva Voice and got my PhD, but I am still experiencing a real emotional high. It is very exciting and unusual to be referred to a... Read more.
Tips for Writing a PhD in Marketing
Usually, postgraduate students find doctoral programmes in Marketing more challenging due to the need to conduct extensive research among customer audiences. Th... Read more.