Author: Russell W

Dr Russell W got his doctorate in Marketing and Communications after earning a Bachelor’s degree in Digital Marketing and Public Relations. Over the past 15 years, Russell has been working as a professional academic writer whose work in the field of marketing and consumer psychology can be found in numerous peer-reviewed journal articles and business studies. Russell’s academic background and considerable experience as a marketing professional help him produce engaging, well-researched, and highly reliable content, which is highly demanded by students and professionals alike.

The list of Dr Russell’s favourite subject areas includes corporate communication, marketing strategy, and branding strategy. Consumer behaviour is at the heart of the marketing discipline, so Russell is particularly interested in exploring the role of the latest technological advances, such as AI, data analytics, and social media, in consumer decision-making. His areas of specialism include strategic marketing planning, market segmentation, integrated marketing communications, influencer marketing, social media marketing, crisis communication, behavioural economics, sustainability communication, marketing ethics, and digital branding.

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